“The values I have slowly built my life on—humility, hard work, and acceptance of my individual journey each day—have all stemmed from the guidance of my late grandparents. “Elli”, a personification of old age, combined with their names SARLA ĀND MADAN, create ELLI SARĀAN. I continue to grow from their influence in every moment.”

— Smitha, CEO & Head Designer


Growing up in the world of jewelry, watching her family establish their gemstone business. After university she landed in Hong Kong, managing the development of a small business in the Asian market and exhibiting in over 40 trade shows across the globe. She went on to study at the Gemological Institute of America, the world’s foremost authority on Gems and Jewelry. Her professional and personal experiences throughout have led her to her mission to redefine what it means to live a life of luxury. 


Aspire to accept what luxury means for you.